Marketing Coordinator – Songbird Society
Dallas, TX | Hair Salon & Creative Studio

At Songbird Society, a boutique salon celebrated for its bold style and community-driven vibe, I led marketing efforts that elevated the brand’s digital presence and deepened client engagement.

I managed and created content for Instagram and TikTok, capturing stylist work, client transformations, and seasonal trends through photo and video storytelling. From brainstorming content ideas to editing reels, I ensured everything aligned with the salon’s aesthetic and voice.

In addition to daily social media management, I supported marketing campaigns and in-salon promotions, collaborating with stylists and local partners to bring ideas to life. I also handled email newsletters and helped grow client relationships through targeted communications and loyalty initiatives.

Tracking performance metrics was key to refining our strategies—I regularly analyzed engagement and reach to inform our content calendar and highlight what resonated most with our audience.

This role allowed me to blend my passion for creative direction, brand storytelling, and visual design in a space that celebrates individuality and style.